June 17, 2024

Facebook can be a great place to share posts and start advertising your content. However, you may notice that some of your shared links don’t contain the right featured images. Sometimes Facebook might pull an old image or even worse, no image at all!

Fortunately, you can easily troubleshoot and fix these types of issues using a tool called the Sharing Debugger. This can target specific display errors or problems with your meta tags. Using this software, you can enable Facebook to properly advertise your posts with the correct images.

In this post, we’ll explain what the Facebook Debugger is and how you can use it to fix your WordPress images. Let’s get started!

How the Facebook Crawler Works

Before you start using the Sharing Debugger, you’ll need to understand how Facebook crawls your content. Whenever someone uses a social share button or copies and pastes a link to your page, Facebook will crawl the HTML of your website. Then, it generates a thumbnail image, title, and description based on this information.

Here are some general requirements your site should follow to ensure this process runs smoothly:

  • Gzip and deflate encoding in your server
  • List open graph properties within the 1 MB of your HTML
  • Limit page loading time to a few seconds
  • Add the crawler’s user agent strings or IP addresses to your site’s allow list
  • Ensure your privacy policy is crawlable

Now that you know a bit more about the Facebook crawler and how it works, let’s dive into some problems you could face sharing content on this platform.

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