June 17, 2024

With the rollout of Google Analytics 4 (GA4), many people have grappled with its increased complexity.

With privacy considerations also on the table, this shift has left a considerable gap for alternatives that prioritize both user-friendliness and privacy to take root.

Plausible is definitely a strong contender worthy of consideration. It offers a lightweight, privacy-centric solution that works with WordPress and doesn’t require super tech skills to set up and use.

Unlike GA4, which has complicated the analytics process considerably, Plausible provides a straightforward, accessible platform that ensures compliance with modern data protection regulations and focuses on the essential metrics without being overwhelming.

But enough hype. Let’s look at the reasons why Plausible is an analytics option that is well worth considering.

Why Plausible is a strong alternative to GA4

First things first, let’s look at the features Plausible offers and why they outshine what GA4 offers.

Plausible is a lightweight analytics option that works with WordPress.

Privacy and data

Plausible Analytics stands out primarily for its strong stance on privacy. It does not use cookies, which means it inherently respects visitor privacy by not collecting or storing personal data.

This cookieless approach ensures compliance with stringent privacy laws such as GDPR, CCPA, and PECR, making it a hassle-free choice for website analytics.

Plausible’s data handling practices also mean you don’t need to include cookie consent banners, simplifying compliance efforts and enhancing user experience.

Simplicity and user-friendliness

Plausible’s design philosophy prioritizes simplicity and clarity, offering a dashboard that is intuitive and easy to navigate.

This contrasts sharply with GA4’s complexity. Plausible focuses on essential metrics, avoiding the bloat that characterizes many other analytics platforms. This makes it particularly suitable for those who need straightforward insights without extensive configuration or setup.

Other noteworthy features

You’ll also be pleased to hear that Plausible offers a real-time dashboard and allows the tracking of conversion goals, revenue, and campaign effectiveness using UTM parameters.

It also supports custom events and dimensions.

These features are well-suited to businesses that need detailed and actionable analytics but want to maintain a minimal digital footprint.

Also of note? Plausible uses a super tiny script—they purport it to be 45 times smaller than GA4. This means much faster website load times and no risk of potential bog down that happens with other analytics scripts.


Pricing for Plausible is transparent and scalable, starting at $9/month ($90/year) for up to 10,000 pageviews and increasing based on the number of pageviews. This model benefits businesses of all sizes, from individual bloggers to large enterprises.

Plausible Analytics offers three main pricing plans designed to accommodate a variety of needs:

  • Growth. This plan supports up to 10 websites and three team members and is suitable for smaller teams and websites. It includes features like email and Slack reports, Google Analytics import, and three years of data retention.
  • Business. Geared towards larger teams and more extensive website portfolios, this plan allows up to 50 websites and 10 team members. It expands on the Growth features with access to a Stats API, ecommerce revenue attribution, and five years of data retention.
  • Enterprise. This custom plan is tailored for very large organizations or those with specific needs that exceed the offerings of the Business plan. It includes all features of the previous plans plus enhanced API access, more team members and sites, and technical onboarding support.
A look at Plausible’s pricing plans.
A look at Plausible’s pricing plans.

Overall, Plausible offers compelling package options for those looking to switch from GA4, especially for anyone who prioritizes privacy, ease of use, and straightforward pricing.

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