June 17, 2024

As Google Analytics 4 (GA4) presents challenges with its new data model and reporting limitations, many WordPress users have explored alternatives. One such alternative we think is well worth a look is Piwik PRO.

This platform mirrors Universal Analytics’ familiar feel while enhancing user control over data and fully adhering to privacy regulations like GDPR.

Piwik PRO offers accurate, unsampled data insights, making it a superior choice for those who prioritize detailed analytics and full data control.

Meet Piwik PRO, a GA4 alternative you should know

Piwik PRO stands out as a powerful alternative to Google Analytics 4, particularly for those who value privacy and data control. Unlike GA4, which has faced criticism for its handling of user data and privacy settings, Piwik PRO ensures that users retain full ownership and control of their data.

Piwik PRO lets you maintain control of your analytics data.

This is a real advantage for businesses and institutions that must comply with stringent global privacy laws like the GDPR. It could be a deciding factor for some when weighing their options.

How Piwik Pro handles data privacy

Piwik PRO’s approach to data privacy is comprehensive. It provides the tools necessary to manage consent and customize data collection while complying with legal requirements and personal preferences.

Piwik PRO analytics features are scalable and compliant.
Piwik PRO analytics features are scalable and compliant.

This level of control is particularly important in regions with strict privacy laws, as it helps you to avoid the penalties associated with non-compliance

Piwik Pro’s commitment to privacy extends to offering EU-based data hosting on its enterprise-level analytics plans, which further supports compliance by ensuring data is stored within a legal framework that respects user privacy.

Easy WordPress integration

For WordPress users, Piwik PRO offers an easy-to-integrate solution that respects user privacy without compromising on the depth and accuracy of analytics.

This makes Piwik PRO not just an alternative to GA4 but a potentially more compliant and user-friendly option for those looking to enhance their web analytics capabilities while maintaining full data control.

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