Scaling Kinsta to a Global WordPress Hosting Platform in 2019

Wow, we can’t believe it’s almost the beginning of a new decade. This has been an incredibly exciting and rewarding year for the entire team at Kinsta.

We first want to thank all of you for supporting us thus far and trusting us with hosting your businesses, blogs, and ecommerce sites. We wouldn’t be here without you, and your feedback and suggestions have been invaluable to our team. 👏

Kinsta is growing exponentially and we now have clients in 120 countries and 6 continents. Many new faces have joined our team, including developers, support engineers, marketers, and more. Because of this, we’ve been able to continuously push out new features and improvements at a rapid pace.

WordPress saw three major releases in 2019: 5.1 (Betty), 5.2 (Jaco), and 5.3 (Kirk). And of course, a lot of changes to the new Gutenberg block editor. As the CMS and community continue to grow, 35.2% of the web as of December 2019, so will Kinsta. Our mission hasn’t changed, and that is to continue building the best managed WordPress hosting platform in the industry.

Some of the changes and new features we’re especially proud of this year include:

• Releasing Google Cloud Platform’s new “compute-optimized” (C2) machines to all Kinsta clients. We saw performance improvements of up to 200%.
• Being one of the first hosting providers to release PHP 7.4. Performance has and always will be a top priority for us. We’re always trying to help move the WordPress and developer communities forward, and this means no longer using unsupported PHP versions.
• Releasing hundreds of improvements, both big and small, to our MyKinsta dashboard. The goal of our dashboard is to be an all-in-one solution for managing your WordPress sites.
• Listening to your feedback. We added more PHP workers, more disk space, more migrations, and awesome new optimization features this year.
• Adding two new data centers, allowing you to choose from 20 different data centers to host your sites.

Check out more below of what we accomplished in 2019 and some exciting features we have planned for this upcoming year.

Customer and Revenue Growth Rate

Kinsta is proud to be a bootstrapped company, and this has allowed us to focus on the things that are important to us: performance, client feedback, and providing the best support. It also gives us the flexibility to pivot and adapt when needed, which is necessary when you’re working in such a competitive industry such as WordPress hosting.

But the proof is in the pudding!

Kinsta has yet again seen continuous customer and revenue growth throughout 2019. We try to stay as open and transparent as possible, so here is our annual run rate graph below, pulled directly from Baremetrics. Over the past 12 months, we’ve seen a 105% increase in revenue. We are now generating over 28x what we did in 2015.

And over the past 12 months, our client base has grown by over 134%! February was by far our busiest month ever.

Every year we get to work with so many incredible clients, all in different types of industries. The diversity of websites we host always amazes us. From small bloggers to WordPress agencies, startups, and big-name brands all across the globe (including MariaDB, Buffer, Flippa, Tiller Money, Later, and more).

Here are a few fun facts about the massive amount of data we deliver every month:

• 12.7+ billion HTTP requests are served through Kinsta’s servers.
• 519+ terabytes egress data transfer travels through Kinsta’s servers.
• 5.2+ billion HTTP requests are served through the Kinsta CDN.
• 207+ terabytes data transfer travels through the Kinsta CDN.